Our Story

Founded in 2021 by two sisters with an unwavering passion for rescue animals, Neon Moon Pet Boutique was born from a simple yet powerful vision: to create exceptional pet accessories that combine style, durability, and purpose. Our journey began in a small home studio, fuelled by countless hours spent with our own beloved rescue dogs and cats, understanding their needs and comfort.

Every Neon Moon product is crafted with meticulous attention to detail. We source only premium fabrics, high-grade buckles, and hardware that undergoes rigorous strength testing. This dedication to quality gives pet parents the peace of mind that comes with knowing their furry companions are sporting accessories designed to last, no matter how adventurous their explorations may be.

In 2025, Neon Moon Pet Boutique entered an exciting new chapter when Michelle and Lee, along with their faithful Labradoodle Rosie, took the reins of our beloved brand. While honoring the founding sisters’ vision, they’ve brought fresh energy and ideas to propel Neon Moon to new heights.

Michelle serves as the creative heartbeat of Neon Moon, channelling her artistic vision into every product design. With an intuitive understanding of what pet parents desire, she crafts collections that resonate with our community. Beyond product development, Michelle personally oversees our social media presence and customer service, ensuring that every interaction with Neon Moon feels personal and meaningful.

Lee brings valuable expertise from his background in digital marketing and e-commerce, managing our online operations with precision and foresight. His strategic vision guides Neon Moon’s growth, while his technical know-how ensures a seamless shopping experience for our customers.

Looking to the future, Neon Moon is on a mission to drive our business toward more sustainable practices. We’re actively transitioning our product line to utilize zero plastic, exploring innovative eco-friendly materials that don’t compromise on quality or style. This commitment reflects our dedication not only to the well-being of pets but also to the planet they call home.